Bonke abasebenzi bangabasebenzi abanezakhono abaye babandakanyeka kwimizi-mveliso yamanqindi iminyaka engaphezu kweshumi.
Iqela belisoloko likholelwa kwinjongo yomnqamlezo "yokulandela, abasebenzi, itekhnoloji, umoya kunye nezinto ezinomdla"; ihlala ibambelela kumgaqo-nkqubo osemgangathweni "wokulwela ukugqwesa, ukoneliseka kwabathengi, ukulandela ukugqwesa, nokulwela udidi lokuqala";"Udumo, ixabiso liyakhuphisana" ifilosofi yeshishini;ihlala isekwe kwinkonzo ye-tenet "yokusebenzisa inkonzo yethu enyanisekileyo ukuze ufumane ukwaneliseka kwabathengi".