Bonke abasebenzi ngabasebenzi abanezakhono abaye bazibandakanya kwishishini le-clamp ngaphezulu kweminyaka elishumi.

Iqela belisoloko likholelwa kwinjongo enqamlezileyo "yokusukela, abasebenzi, itekhnoloji, umoya, kunye nezinto ezinomdla";ibisoloko ibambelele kumgaqo-nkqubo womgangatho "wokuzabalazela ukugqwesa, ukwaneliseka kwabathengi, ukulandela ukugqwesa, kunye nokuzabalazela udidi lokuqala";"Udumo, ixabiso liyakhuphisana" ifilosofi yoshishino;ihlala isekelwe kwinkonzo yenkonzo ethi "sebenzisa inkonzo yethu enyanisekileyo ngokutshintshiselana nokwaneliseka kwabathengi".