Bonke abasebenzi bangabasebenzi abanobuchule abaye babandakanyeka kwishishini le-clamp ngaphezulu kweminyaka elishumi.

Iqela lisoloko likholelwa kwinjongo yomnqamlezo 'yokulandela, abasebenzi, itekhnoloji, umoya kunye nezinto kunye nemidla ";Ihlala inamathela kumgaqo-nkqubo osemgangathweni we "Ukuzabalazela ukugqwesa, ukoneliseka kwabathengi, ukulandela ukugqwesa, kunye nokuzama ukudidi lokuqala";"Udumo, ixabiso linokhuphiswano lwefilosofi;Soloko usekwe kwinkonzo ye-tenet ye "Sebenzisa inkonzo yethu enyanisekileyo yokutshintshiselana ngolwaneliseko lwabathengi".